"in old days it was all about value
chains…but not any more…it is more about how fast can you innovate…"
To be able to
innovate and adapt quickly to evolving client needs you need
to listen. Your marketing activities must also be opportunities
to listen to your customers and learn from them.
"it may not be enough to just have
satisfied customers…the idea is to have advocates…"
What your customers
tell others about your company is really important.
To start a SlideRocket presentation
on our take on Competitive Advantage
click
here! 
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